PORTFOLIO

Seasoned marketing and brand communication specialist with 14 years of international experience spanning advertising, PR, sponsorship, and integrated brand campaigns. Having led projects across Europe, the U.S., and Asia, I bring a proven ability to bridge creativity and strategy—translating bold ideas into measurable business results.

I’ve partnered with world-class brands including Porsche, Mercedes-Benz, Heineken, The North Face, Foot Locker, ING, Pernod Ricard and many others, delivering award-winning campaigns and large-scale global activations. My leadership style is built on empathy, collaboration, and insight—qualities that foster strong relationships with clients, teams, and stakeholders alike.

An entrepreneur at heart, I co-founded a startup in the IoT sports sector, successfully securing €250K in funding. My personal passion for sports and music continues to inspire my work, fueling authentic, passion-driven storytelling that connects brands with audiences worldwide.

Colleagues know me as a “Menschenflüsterer”—a people whisperer—skilled at guiding teams, inspiring creativity, and leading with energy and purpose.

ALEX FÜHRLING

Global Brand & Marketing Leader