How do you celebrate a legacy of design and innovation while launching a bold new chapter?

As Project Lead for Porsche Design’s exclusive launch event in New York City, I oversaw the full production of a milestone evening marking the debut of the Chronograph 1 – 1975 Limited Edition, the brand’s new partnership with Watches of Switzerland, and the first public appearance of ambassador Orlando Bloom.

With over 350 guests—including watch collectors, high-profile clients, influencers, and press—the event was a high-touch experience blending brand heritage with modern storytelling. I was responsible for end-to-end event production, the creation of all content assets, and the recording of a high-profile vodcast featuring Orlando Bloom, Ferdi Porsche, and Ben Clymer (Hodinkee), offering rare insights into the legacy and future of Porsche Design.